README: add a stronger lede for the project

README.md

@@ -1,10 +1,22 @@
-# DarkFi
+# DarkFi - Anonymous, Uncensored, Sovereign
 
 ![Build Status](https://img.shields.io/github/actions/workflow/status/darkrenaissance/darkfi/ci.yml?branch=master&style=flat-square)
 [![Web - dark.fi](https://img.shields.io/badge/Web-dark.fi-white?logo=firefox&logoColor=white&style=flat-square)](https://dark.fi)
 [![Manifesto - unsystem](https://img.shields.io/badge/Manifesto-unsystem-informational?logo=minutemailer&logoColor=white&style=flat-square)](https://dark.fi/manifesto.html)
 [![Book - mdbook](https://img.shields.io/badge/Book-mdbook-orange?logo=gitbook&logoColor=white&style=flat-square)](https://darkrenaissance.github.io/darkfi)
 
+We aim to proliferate
+[anonymous digital markets](https://dark.fi/manifesto.html)
+by means of strong cryptography and p2p resistant to the surveillance state
+creating an online zone of freedom.
+
+> Unfortunately, the law hasn’t kept pace with technology, and this disconnect
+> has created a significant public safety problem. We call it "Going Dark".
+>
+> James Comey, FBI director
+
+So let there be dark.
+
 ## About DarkFi
 
 DarkFi is a new Layer 1 blockchain, designed with anonymity at the