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+# User Inteface
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+
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+We are in the stage where we hone our media. For a successful launch, we need
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+the characters, the conflict and the narrative. This message is communicated
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+through a combo of content (articles, posts, memes, vids), the product itself
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+and narrative (weaving our message into the wider convo).
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+
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+A key aspect of our propaganda is the product itself. When an article or news
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+media is published, they will feature the product itself but not agitprop videos
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+or memes. See
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+[this article](https://www.coindesk.com/markets/2015/02/03/meet-darkleaks-a-bitcoin-powered-black-market-for-secrets/)
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+for a good example.
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+
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+The product is a way of making the values and message we talk about imminent and
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+real. Immediately our narrative becomes down to earth and less abstract. It
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+becomes tangible and the user can imagine themselves using it.
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+
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+Why do people use the product?
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+
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+* On the most basic level, the cryptocurrency grift that dominates is people
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+ wanting to make money. Can they profit? Is there a new tech or market they can
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+ gain access to? Will this product's hype cause it to takeoff?
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+
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+* Gaining power: privacy is about a will to power over the censors. It's about
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+ rebelling and becoming ungovernable. This is our loyalist crowd. On the most
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+ basic level it's being able to speak about issues affecting one's community
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+ while elsewhere people are being deplatformed or arrested.
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+
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+The product itself is propaganda. It needs to look so cool that when people make
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+desktop screenshots, they post the app itself. We can even put visualizers for
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+network traffic or price charts. We can have 3D objects like rotating DarkFi
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+logo, a splash screen while loading or an app to explore the dark forest.
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+Whenever we make vids we need cool sound effects.
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+
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+3D printed guns were able to reach far because they harnessed visual power. Cody
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+said when he first made the gun, he chose white so it had a spectal other-worldy
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+quality.
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+
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+## Apps
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+
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+We can make mockups whose primary aim is to look impressive. Later we can figure
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+out the specifics.
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+
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+* Chat
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+* DAO
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+* Market (buy/sell goods online)
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+* Swaps
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+* Tasks
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+* Calendar
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+* About the wallet itself
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+* Settings, like firefox about:config
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+* Stats, cool shit
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+* Backend, change to another one, send a tip and see their info messages.
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+
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+## Impressive UIs
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+
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+High contrast for maximum impact.
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+
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+More neon and scifi.
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+
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+The chat needs a cool blurred background graphic.
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+
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+Play more with translucency. For example drop down menus.
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+
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+Study movie UIs. Collect references.
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+
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+## Demos
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+
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+[Narodnik's post](https://x.com/Narodism/status/1836769244945563943).
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+The UI is hard to see and got very low engagement.
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+
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+While [lunar_mining's post](https://x.com/lunar_mining/status/1769754796595028034)
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+got much higher engagement despite much less followers.
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+
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+Takeaways: the lunar mining one has more visibility, and it has more artwork.
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+The Narodnik one looks plain.
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+
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+Also there's something to be said for demo'ing desktop apps rather than phone.
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+Desktop looks more impressive and you can show more visual elements.
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+
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+Lastly check [this random post](https://x.com/DOOMbotMask/status/1836316147941024004).
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+Fake product demos for memecoins get more engagement. We can learn from them
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+though. In the vid, the user opens an app called "Black Market".
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+
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+People want to feel like hackers. We can deliver them that experience.
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+
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+Scifi promised us a future that we never got. We live in the age of looking back
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+nostalgically to a time that never existed and yearning for what we lost. In
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+this way people are conjuring back the future, yet no product has stepped up to
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+deliver that so far. Only memecoins are doing it.
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+
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+This is where like that memecoin product vid above, we can begin manufacturing
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+the imaginary of the future through our product. Like a virus delivering a
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+payload.
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+
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+Short example: when DarkWallet was announced, it was the first ever web wallet.
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+Immediately 6 web wallets appeared, from which Metamask later grew out of that.
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+Now web wallets have become embedded in the crypto cultural psyche. In this way,
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+when we make propaganda, showing a simple to use but fucking cool looking
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+futuristic product to interact with apps suddenly makes the anon political
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+project seem *very* tangible and in reach. People then get excited.
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+
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+> anon: I'm not a dev but how can I participate?
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+
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darkfi